Digital marketing for dermatologists 101

Go to AAD Home ... Go to AAD Home ... Menu ... Use these basics to build the perfect practice website ... Use these basics to build the perfect practice website ... By Emily Margosian, assistant editor Why should dermatologists care about how they’re portrayed online? “It’s like the yellow

Our public-facing AAD.org content performs strongly

One of the many benefits of the Your Dermatologist Knows consumer positioning strategy is driving traffic to the public-facing pages of the AAD.org website. During the first five months of 2023, over ... 20 million visitors viewed webpages over ... 28 million times. In the same timeframe, the Academy updated

PDF of Skin signs of internal malignancy

malignancy or syndrome (or malignancies) Acanthosis nigricans (Malignant Hyperpigmented velvety plaques, com

Educating the public – AAD online

Two years strong, AAD.org/public remains a prime, credible source for the public ... Two years after relaunching AAD.org/public, we have seen trends in content popularity and adapted our content strategy to meet the needs of the public, particularly during the ... COVID-19 pandemic . ... Resources and public content on

New skin biopsy illustrations clarify process

The AAD's Public Education Committee recently unveiled a new series of ... skin biopsy illustrations that help provide a clearer sense of the process to patients. ... The thought of undergoing a skin biopsy can potentially be frightening for some people, but the new images succinctly illustrate the process which

Continued high traffic to our public-facing AAD webpages

The traffic to our public-facing webpages remains strong. In 2022, we’ve garnered over ... 42 million unique page views — with over 14.5 million of those views occurring in the third quarter — averaging over ... 15,000 page views per day . This is an increase of over 5.5% from

August

Issue ... August January February March April May June July August September October November December View digital flipbook In this issue ... From the Editor ... So much has changed What’s hot ... This month’s news from across the specialty Clinical Applications ... What role should dermatologists take in screening

2025 AAD Annual Meeting: Meeting app

The 2025 Annual Meeting app is now available for download! ... Gear up for the meeting with the official AAD meeting app. View the complete event schedule, build a list of favorites, search our helpful knowledge-base, and much more. Now available on both iOS and Android. ... Access the Web

The evolution of education

From the President ... Dr. Olbricht served as Academy president from March 2018 to March 2019. ... By Suzanne Olbricht, MD, November 1, 2018 Notecards, notepads, pens, card catalogs, and textbooks. These are the objects I used in order to study in medical school and residency as I sat in

June 10, 2020

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / June 10, 2020 ... Where is teledermatology most useful? Patient web searches may provide clues. DW Insights and Inquiries : Lichenoid and granulomatous dermatitis — Points to ponder During the COVID-19

Slammed by slime

By Warren R. Heymann, MD Sept. 16, 2020 Vol. 2, No. 37 Visiting Nickelodeon Studios in Orlando, Florida in the early 1990s was a religious experience for my family. Watching a live recording of ... Double Dare, my daughters were fervently praying to be among the chosen few to be

Prurigo pigmentosa as the “keto rash”: I’m a believer

By Warren R. Heymann, MD February 5, 2020 Vol. 2, No. 5 Patients are attuned to their diets — healthy, unhealthy, or trendy. Unquestionably, certain foods exacerbate specific dermatoses — just ask any dermatitis herpetiformis patient how they fare with a slice of Sicilian pizza. More often the situation is

Paging Dr. Google

Dermatologists discuss the consequences of self-practiced medicine and what physicians can do to educate patients ... Feature ... By Emily Margosian, Assistant Editor, August 1, 2022 "There is no doubt that the modern internet age has empowered people with more information than ever before in human history. Like any tool,

Paraneoplastic Merkel cell carcinoma: Searchin’ for my lost shaker of salt

By Warren R. Heymann, MD, FAAD Sept. 6, 2023 Vol. 5, No. 36 By pure coincidence, Jimmy Buffett passed away from Merkel cell carcinoma (MCC) as I researched the topic of paraneoplastic MCC. Although I am no parrothead, every time I’d hear Margaritaville, I’d smile and fantasize about a lifestyle

PDF of Inborn errors of metabolism

. - HSM, lymph node enlargement, periph- AR transport protein: almost com- Maculopapular eruption over

Turning a blind eye on second opinions

By Warren R. Heymann, MD, FAAD June 21, 2023 Vol. 5, No. 25 Whenever I encounter patients who ask for, or are being seen for, second opinions, I silently chuckle at Henny Youngman’s timeless one-liner about the subject (you can Google it). The fact is that second opinions are no

Deep learning in dermatopathology

By Kiran Motaparthi, MD June 30, 2021 Vol. 3, No. 26 Deep learning algorithms — deep neural networks that model the connections neurons make and analyze images in successive layers to ultimately produce a likelihood of diagnosis — can now distinguish dermoscopic images of nevus and melanoma with greater accuracy

PDF of Alexis CV

J Am Acad Dermatol 2019 Jun;80(6):1722-1729 Pandya AG, Alexis AF, Berger TG, Wintroub BU.

PDF of Panniculitis

Bedrest, compression stockings, smoking avoidance Pancreatic Most com- In patients with May develop

Diversity Champions: Presentations and resources

Presentations ... Download presentations for students, staff, and the community by Kanya Ferguson, MD, FAAD, Assistant Professor, Dermatology Department, University of Iowa. ... Multicultural talk on mentorship (PDF download) ... American Association of Medical Colleges (AAMC) ... Effective Practices for the Recruitment, Retention, and Education of Native American Medical Students:

Choosing wisely: Recommendations about treatments, tests, and procedures

The ABIM Foundation’s Choosing Wisely ... ® ... campaign is focused on encouraging physicians and patients to talk about medical tests and procedures that may be unnecessary, and in some instances, can cause harm. To join, a medical society must provide expert guidance on five medical tests or treatments commonly used in its field.

PDF of Clinical Pearls on atopic dermatitis

No matter the choice of diagnostic criteria, all Simpson EL, Berger TG, Bergman JN, Cohen DE, Cooper

Technology solutions to improve efficiency in your dermatology practice

Managing a dermatology practice involves maintaining high-quality patient care while ensuring operational efficiency and financial sustainability. As regulatory requirements and patient expectations evolve, adopting the right technology helps your practice keep up. Technology streamlines workflows, reduces administrative burdens, and enhances patient care. ... This guide offers an overview of essential

PDF of Drug eruptions

drug intro- tive erythema, +/- Wickham’s striae; dermoepidermal symptomatic treat- eruption out the com

Hard questions about subcutaneous fat necrosis of the newborn and hypercalcemia

By Warren R. Heymann, MD, FAAD May 8, 2024 Vol. 6, No. 19 Neonatal dermatoses are anxiety-provoking for both physicians and parents because of crucial questions — Are there associated systemic problems? What are long-term sequelae? How should the infant be followed? One of the most striking neonatal disorders is

PDF of the supplement to the draft atopic dermatitis comorbidities guideline

Kok WL, Yew YW , Thng TG.

Key messages for social media about hair loss

Key messages ... Many conditions and diseases can result in hair loss, as can improper hair care. ... The most common cause of hair loss is hereditary thinning or baldness, also known as androgenetic alopecia. (1) This condition affects an estimated 80 million Americans — 50 million men and 30

Putting muscle into isotretinoin laboratory testing isn’t chopped liver!

By Danielle M. DeHoratius, MD August 14, 2019 Vol. 1, No. 23 When I first became interested in dermatology during medical school, I started shadowing dermatologists. When prescribing isotretinoin all the physicians needed was a small yellow sticker. They could give patients months of medication at a time. I am

The Venetian antithesis: Treating median canaliform nail dystrophy

By Warren R. Heymann, MD, FAAD Oct. 4, 2023 Vol. 5, No. 40 Tony Bennett may have left his heart in San Francisco, but mine remains in Venice. ... (The editorial staff of DWI&I offer our sincerest condolences to the families of those who perished, and our prayers for recovery

PDF of Granulomas

by over time, leaving a scar deep dermal infiltrate of lympho- sodium stibogluco- Africa, Asia; most com

PDF of Nutritional diseases

James WD, Berger TG, Elston DM, eds. Andrews’ Diseases of the Skin: Clinical Dermatology . 11th ed.

The vexing verruciform xanthoma

By Warren R. Heymann, MD, FAAD February 23, 2022 Vol. 4, No. 8 Verruciform xanthomas (VX) were first described 50 years ago, and they are still a source of debate. Only the most astute dermatologists will make the diagnosis clinically, with the possible exception of recognizing such lesions in patients

PDF of Immunodeficiencies

James WD, Berger TG, Elston DM. Andrew’s Diseases of the Skin Clinical Dermatology, 10th edition.

PDF of Vaccines in dermatology

James WD, Berger TG, Elston DM. Andrews’ diseases of the skin: clinical dermatology. 11th ed.

PS-Dermatology Workforce Diversity and Health Disparities

Pandya AG, Alexis AF, Berger TG, Wintroub BU.

Necrobiosis lipoidica in a Wink

By Warren R. Heymann, MD, FAAD May 3, 2023 Vol. 5, No. 18 Ninety years have transpired since Urbach coined the term ... necrobiosis lipoidica diabeticorum (NLD) for the granulomatous disorder first described by Oppenheim in 1929 as ... dermatitis atrophicans lipoidica diabetica . (1) Early authors observed sclerotic plaques

Lipoid proteinosis’ weak, hoarse cry is crying for targeted therapeutic intervention

By Warren R. Heymann, MD, FAAD Nov. 6, 2024 Vol. 6, No. 45 Having recently participated in the excellent conference devoted to antisemitism in medicine organized by Heather Milbar at the University of Pennsylvania, I reacquainted myself with Erich Urbach, who described lipoid proteinosis (LP, Urbach-Wiethe disease) with the otolaryngologist

Indoor tanning fact sheet

Indoor tanning use ... The global prevalence of indoor tanning in adolescents for 2013-2018 was 6.5%, and 10.4% in adults. (1) ... Though the numbers have been decreasing in recent years, approximately 7.8 million adults in the U.S. still engage in indoor tanning. (2,3) ... Among high school students in

Educating our public — AAD.org provides a comprehensive, reliable resource for your patients

Itch, sunburn, COVID toes. You name it. You treat them all. When questions invariably arise about skin, hair, and nails, the public has a trusted, reliable place to find answers on our site for the public. ... In 2021, we tracked more than 52 million pageviews at ... aad.org/public ,

PDF of surgery career case study

How logic surgeons will initially find positions that are a com- much time are you spending with patients

Academy brings Hair Loss Awareness Month to the forefront

August was Hair Loss Awareness Month in 2024. The Academy uses awareness months as an opportunity to help spread information about skin, hair, and nail conditions to the public all while positioning board-certified dermatologists as the go-to experts. ... The AAD’s ... Hair Loss Resource Center was a top stop

Dialing in

Answers in Practice ... By Emily Margosian, assistant editor, January 1, 2021 DermWorld ... talks to Kerry Lavigne, MD — founder of Camden Dermatology & Mohs Surgery in Rockport, Maine — about how her practice utilized remote staffing during COVID-19. DermWorld: Tell us about your practice. Dr. Lavigne: I spent

PDF of Clinical guideline flowchart for treating psoriasis patients using systemic non-biologics

such as t opical, * See supplementary table (7) for dosing information biologics, phot ot herapy, or com

AAD.org public content tops search results

One of the many facets of the Your Dermatologist Knows consumer positioning strategy is curating and optimizing the Academy’s public-facing content so that it is easier for people to find, which helps drive traffic to AAD.org and ensures that the information the Academy supports is among the top search results.

Skin Cancer Awareness Month campaign reaches billions!

May is Skin Cancer Awareness Month, and in 2024 the Academy once again undertook a robust effort to spread awareness to the general public. Similar content did very well in 2022, did even better in 2023, and shows no signs of stopping in 2024! ... During the month, the Academy

Skin conditions by the numbers

Acne ... Acne is the most common skin condition in the United States, affecting up to 50 million Americans annually. (1) ... There are different types of acne (blackheads, whiteheads, pimples, acne cysts or nodules), so a one-size-fits-all approach is not the best way to achieve clearer skin. (2) A

Resident International Grant - Botswana Checklist

keep a log of all biopsies performed (both in the biopsy book and backed up on a spreadsheet in our Google

PDF for Clinical Pathway for Management of AK

recommendations and discussions in the guideline Treat m ent of Act inic Kerat iosis Field-direct ed Therapy Com

Additional boards resources

Looking for more study tools? Residents and Fellows Committee members have recommend the following resources when preparing for the boards. If there is a resource that is not on this list that you would like to recommend, please send an email to ... residents@aad.org . ... Browse dermatology books, quiz

PDF of Boards Fodder for Dermoscopic structures and their histopathological and clinical correlations

suprabasilar epidermal Largo Medical Center and are usually hypo- layers in Florida. pigmented when com

Troll control

How can dermatology practices respond to false and malicious online reviews while maintaining HIPAA compliance? ... Feature ... By Allison Evans, Assistant Managing Editor, June 1, 2023 The practice of medicine is personal. It’s personal for the patient, and it’s personal for the physician. While negative reviews sting, there is

PDF of psoriasis clinical pathways

Topical cort icost eroids can be com bined wit h biologics and syst em ic non-biologics Vit am in D Analogue

Academy promotion of awareness months sees success

In 2023, May was Skin Cancer Awareness Month, June was Vitiligo Awareness Month, and November was National Healthy Skin Month. For each, the Academy executed a robust promotion strategy to help spread information to the public. ... Skin Cancer Awareness Month ... While all awareness months are important in their

So much has changed

From the Editor ... Dr. Schwarzenberger is the physician editor of ... DermWorld. By Kathryn Schwarzenberger, MD, FAAD, August 1, 2022 Last month, we touched upon the impact of innovation in dermatology. This month, I am struck by how all three of our feature articles, and even some of our

Even more awareness for vitiligo

June 2023 was Vitiligo Awareness Month, and AAD.org saw a massive increase in visitors and page views compared to the previous year. To achieve this, the Academy updated its existing ... vitiligo content, optimized it for search engines, and promoted the new fresh content with a ... Your Dermatologist Knows

Boards Fodder: Clinically relevant drugs interactions in dermatology

absorption due to Decreased Administer one to two hours nesium containing formation of poorly absorbed com

PDF of guideline pathway for psoriasis comborbities

Psoriasis Com orbidit y Pat hway Assess t he following com orbid condit ions in pat ient s wit h

PDF of HIPAA checklist electronic messaging

Texting software examples*: Tiger Connect, OhMD, DrFirst, Spok • Email software examples*: G Suite by Google

Academy Meeting app

Navigate the AAD Annual and Innovation Academy meetings from your mobile device. Gain access to session schedules, claim CME, verify attendance, view general meeting information, exhibitor listings, speaker listings, session evaluations, and much more. ... Academy Meeting app ... Use the official AAD meeting app to find session information including

PDF of cybersecurity checklist.

Texting software examples: Tiger Connect, OhMD, DrFirst, Spok • Email software examples: G Suite by Google

PDF of mobile compliance checklist

Texting software examples: Tiger Connect, OhMD, DrFirst, Spok • Email software examples: G Suite by Google

Clinical Guidelines app

Providing up-to-date clinical guidelines is an important function of the AAD and one of the top benefits for AAD members, but it can be difficult to quickly refer to them during a patient encounter. ... Thanks to the new AAD Clinical Guidelines app, available as an AAD member benefit, you

Mohs Surgery Appropriate Use Criteria (AUC) app

There are many considerations when determining whether to use Mohs surgery for the treatment of skin cancer, such as the cancer type, location, and whether it is new or recurring, as well as the health profile of the patient. ... With the Academy's complimentary Mohs Surgery Appropriate Use Criteria (AUC)

JAAD Case Reports

JAAD Case Reports ... JAAD Case Reports is an open access, online-only journal that focuses on short, single-point articles. ... JAAD Case Reports is dedicated to publishing case reports and addressing issues related to diseases of the skin, hair, and nails. ... Access JAAD Case Reports About ... JAAD Case

The power of teaching

Medical student Jessika Sanz, BS, combined her passion for skin care and teaching. Jessika’s story ... The Good Skin Knowledge project truly enhanced my passion for teaching. I enjoyed educating the younger generation on a topic that I knew very little about when I was their age but learned to

Academy presence elevated during awareness months and days

Skin Cancer Awareness Month, Hair Loss Awareness Month shine in particular. ... Part of the Academy’s robust public education involves utilizing various awareness months and days throughout the year to share information with the public that is relevant to the awareness campaign in question. ... Two of the most successful

Educating the public — AAD launches Darker Skin Tones Hub

Dermatologists know that a "one-size-fits-all" approach is not an effective way to treat conditions affecting skin, hair, and nails. In particular, some skin diseases present differently or more frequently in people with darker skin tones, which could also require different treatment regimens. ... The American Academy of Dermatology launched the

Managing your practice

Find tools and resources you need to manage your practice, including tips on joining or selling a practice, combatting burnout, hiring, practice promotion, and finding preferred providers. ... Office optimization Learn how small changes can make a big difference and optimize your dermatology practice. ... Staffing Access Academy guidance on

PDF of Oral disease, part 1

Drug-Related Gingival enlargement of the interdental Redundant tissue of normal com- Discontinuation

Biotin supplementation for hair and nail health: Does it pass the test?

By Warren R. Heymann, MD, FAAD November 17, 2021 Vol. 3, No. 46 When patients ask me about biotin supplementation for their hair or nails, the usual question is what dose they should take, not whether or not it has any value. High dose over-the-counter biotin supplements (≥ 5 mg/day,

Securing mobile devices

Today, we are accustomed to quick communication across a variety of platforms: chat, text, email, and more. The convenience of mobile technology in health care sells itself, but when we use electronic communications to send patient information, called Protected Health Information (PHI), federal law requires safeguards to protect patient privacy.

Impact Report — Fall 2022

Yes, you are in the right place. The ... AAD/A Impact Report at AAD.org you are reading now recently surpassed more than ... 10,000 page views in 2022, which means you are among the thousands of members who know where to go for information about our advocacy efforts, public education,

PDF of Clinical Pearls on Patch testing

A tool to evaluate products that are not available in com- References: mercial patch tests is the Repeated

PDF of Clinical Pearls Cutaneous T-cell Lymphona

New drugs and/or com- white blood cells, the only reason that they are vis- bination of therapies may

Best of DermWorld Insights and Inquiries

Dec. 27, 2023 We know how much you enjoy Dr. Heymann and the editorial board’s weekly analyses of dermatologic literature, so we’ve created a list of the top 10 most popular issues in 2023 — starting with the most popular issue of the year. ... 1. After 23 years, a

From the editor

From the Editor ... Dr. Schwarzenberger is the physician editor of ... DermWorld. By Kathryn Schwarzenberger, MD, October 1, 2019 Unintended consequences. What do direct-to-consumer (DTC) genetic testing, pediatric drug testing, and electronic health records all have in common? The potential for unintended consequences. Consequences of doing them, of not

PDF of Directions in Residency Winter 2022

No matter the choice of diagnostic criteria, all Simpson EL, Berger TG, Bergman JN, Cohen DE, Cooper

PDF of Infectious diseases of genitalia

Com- of Bartholin’s glands; +/- ab- Micro: Gram negative diplo- monly co-infected dominal pain, and

PDF of Derm surgery: Danger zones and relevant anatomy

Nerve muscle inability to close eye com- (CN VII) courses through this zone before diving pletely under

PDF of Hair shaft disorders

is lighter Woolly hair nevus Sporadic TN, trichoschisis, and thinner PA, ipsilateral epi- when com

PDF of Pregnancy dermatoses

, check Generalized Pustules on Third Flexural Unclear, Systemic Pustular Low birth out the com

A 2019 resolution: Talk more, Tweet less

By Warren R. Heymann, MD Dec. 30, 2018 Long ago, and far away, I encountered a patient that changed the way I practice. I was with a medical student while examining a middle-aged woman who presented with a dramatic eruption that was probably DRESS syndrome (DRESS syndrome was not yet

From the editor

From the Editor ... Dr. Schwarzenberger is the physician editor of ... DermWorld. By Kathryn Schwarzenberger, MD, April 1, 2019 A lot has changed in medicine over the past 20 years. We have new diseases, new understanding of old diseases, and innumerable new medications with which to practice our craft.

The Academy is in your corner

From the President ... Dr. Thiers served as Academy president from March 2020 to March 2021. ... By Bruce Thiers, MD, December 1, 2020 As we close out this interesting year, I often reflect on how often our members and the Academy staff have stepped up to the plate —

Impact Report — Vol 4, Issue 1

Celebrating a year of big wins at the Academy From critical changes to iPLEDGE, to new CME learning opportunities on actinic keratosis, alopecia, and atopic dermatitis, to enhanced coding and practice management tools, the Academy was here for you in 2023. Our successes are a direct result of the strong

PDF of CPT billing codes of common procedures

supialization, milia Nail procedures Miscellaneous of nail bed with 11750 10040 removal, cysts, com

PDF of Board Fodder Infantile hemangioma

Superficial (50-60%, most common) phase - Most common com- - Timolol 0.5% (max 3.

Reflections on “Being Mortal” by Atul Gawande

By Warren R. Heymann, MD Sept. 13, 2016 I was given this best-selling book as a holiday gift last winter. I wanted to read it, but somehow it was easier to deny my fears about aging by ignoring the text. With increasing rapidity, I am losing patients that I

PDF of Antiseptics and sterilization methods

leaks Slow G (+) and lipophilic Ineffective against Good • Also found in a PGY-4 dermatology ammonium com

PDF of Neonatal dermatoses

in the diaper area, palms, Tx – 6% Sulfur com- Crusted scabies maybe a sign of soles, axillae head or

Derm Rotation Handbook - Resident International Grant

Upload the lectures you have given to the Google drive.

PDF of draft atopic dermatitis comorbidities guideline

Park S, Ha KH, Kim TG, Kim HC, Kim C , Oh SH.

PDF of Summer 2020 Directions

. training — often without a huge time commitment. information about REPAYE (and information about com

PDF of Boards Fodder Non-surgical scar revision

sion/hydration upon range as high hours for at least tation, • Cream of stratum removal of as 100%; com

PDF of Flaps

Not com- monly used. H-plasty Essentially a “bilateral” U-plasty.

PDF of Neonatal ichthyosis infectious dermatoses

and soles, trunk, extremities; neonate serology; Syphilis chondritis, “snuffles” or to prevent late com

Augmented intelligence in dermatology

Answers in Practice ... By Swapna Pachauri, MPH, manager, Health Technology & Informatics, August 1, 2021 Each month DermWorld ... tackles issues "in practice" for dermatologists. This month Swapna Pachauri, MPH, the Academy’s Health Technology & Informatics manager, discusses the potential role of augmented intelligence in dermatology. How does augmented

PDF of Oral disease, part 2

bone marrow trans- pallor of anemia, increased viral, myelomonocytic leukemias). plantation are most com

April 19, 2023

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / April 19, 2023 ... Acne scars: Low-dose oral isotretinoin monotherapy vs. combined therapy with picosecond laser DermWorld Insights and Inquiries : No longer flailing with Flegel disease Academy mourns the passing

Directions in Residency, Summer 2023, PDF

as how to improve diagnosis and treatment of Our congrats go out to Mansee Desai, MD, who recently com

PDF of draft guideline on AD topical therapies

Eichenfield LF, Tom WL, Berger TG, et al.

Bad online review?

Go to AAD Home ... Go to AAD Home ... Menu ... Dermatology World explains why bad online reviews may not be so bad after all ... Dermatology World explains why bad online reviews may not be so bad after all ... By Ruth Carol, contributing writer Patients are increasingly

Post-pandemic checklist

The COVID public health emergency has ended. Experts discuss how dermatologists can stay compliant amid a changing policy landscape. ... Feature ... By Emily Margosian, Assistant Editor, June 1, 2024 COVID-19 is "over" — what’s next? ... In May 2023, the Biden Administration announced the end of the COVID-19 public

PDF of 2019 MIPS Submission Training Guide.

.…13 1 We advise using Google

Web Data Entry Tool Training Guide 2021

…………………………………..13-16 1 Accessing your dashboard ***Google

PDF of 2020 Submission Guide

.…14 1 We advise using Google

PDF of Dataderm training guide

…………………………………..13-16 1 Accessing your dashboard ***Google

September 6, 2023

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / Sept. 6, 2023 ... Chemoprevention of keratinocyte carcinoma with imiquimod, 5-FU, and tretinoin DermWorld Insights and Inquiries : Paraneoplastic Merkel cell carcinoma: Searchin' for my lost shaker of salt Vitiligo patients

June 21, 2023

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / June 21, 2023 ... Methotrexate vs. methotrexate plus prednisone in patients with alopecia areata totalis, universalis DermWorld Insights and Inquiries : Turning a blind eye on second opinions Nail clipping histopathology

November 17, 2021

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / Nov. 17, 2021 ... Intralesional acyclovir for cutaneous warts DermWorld Insights and Inquiries : Biotin supplementation for hair and nail health — Does it pass the test? DermWorld Young Physician Focus

#DermTok

TikTok as a tool to engage with public health and promote dermatologic expertise ... Feature ... By Emily Margosian, Assistant Editor, May 1, 2022 For a fleeting moment, there were few questions more pressing than, "Is it a Bones Day?" ... Last fall, Noodle, a 13-year-old pug, shot to stardom

Unity: Our guiding principle

From the President ... Dr. Desai served as Academy president from March 2024 to March 2025. ... By Seemal R. Desai, MD, FAAD, October 1, 2024 Dear members, ... Last month, I attended — along with many of our fellow members —the AADA’s Legislative Conference in Washington, D.C. Fighting for

September 16, 2020

Derm World Weekly - A Publication of the American Academy of Dermatology | Association ... IN THIS ISSUE / September 16, 2020 ... Patients who won’t wear a mask: Avoiding a lawsuit DermWorld Insights and Inquiries : Slammed by slime Derm Coding Consult : New CPT code 99072 for COVID-19

PDF of Hyperplasias and Benign Neoplasms of Adnexal Origin

central of basaloid cells in upper dermis. toma dell on upper cheek of Horn cysts and calcifications com

PDF of Boards Fodder for Surgical complications Part 1: Acute and sub-acute complications of cutaneous surgery

involving the carti- dal anti-inflammatory after procedure to reduce 7 days lage of the ear drug) and warm com

Why you should hear about the red ear syndrome

By Warren R. Heymann, MD July 22, 2020 Vol. 2, No. 29 Is it my imagination that the "by the way" comments at the presumed end of a patient encounter cause the most angst? Usually, it’s something like "Oh, I forgot to mention that I’m losing my hair!" Recently, at

Bring your own device: Legal risks and responses

Legally Speaking ... Daniel F. Shay, Esq., is a health care attorney at Alice G. Gosfield and Associates, P.C. ... By Daniel F. Shay, Esq., March 1, 2023 DermWorld ... covers legal issues in "Legally Speaking." This month’s author, Daniel F. Shay, Esq. is a health care attorney at Alice

Digital strategy for dermatologists

Answers in Practice ... By Emily Margosian, Assistant Editor, May 1, 2024 DermWorld ... talks to Lindsey Zubritsky, MD, FAAD, from Premier Dermatology and Skin Cancer Center in Ocean Springs, Mississippi, about tips for building a digital strategy and online presence. Lindsey Zubritsky, MD, FAAD ... DermWorld: Tell us about

Ongoing best practices for HIPAA

Legally Speaking ... Daniel F. Shay, Esq., is a health care attorney at Alice G. Gosfield and Associates, P.C. ... By Daniel F. Shay, Esq., March 1, 2024 DermWorld covers legal issues in "Legally Speaking." This month’s author, Daniel F. Shay, Esq. is a health care attorney at Alice G.

What the end of the COVID-19 public health emergency (PHE) means for dermatologists

Answers in Practice ... By Faiza Wasif, Associate Director, Practice Management, May 1, 2023 Each month, DermWorld ... tackles issues "in practice" for dermatologists. The Biden Administration announced that the end of the COVID-19 public health emergency (PHE) will be on May 11, 2023. This announcement is both welcome and

Managing Gen Z patients

Answers in Practice ... By Emily Margosian, Assistant Editor, March 1, 2023 DermWorld ... talks to Brittany Craiglow, MD, FAAD, from Yale School of Medicine, about tips for managing Gen Z patients — individuals born after 1996. DermWorld: Tell us about your practice. Brittany Craiglow, MD, FAAD ... Dr. Craiglow:

PDF of Vasculitides

both in print and CNS: stroke risk, HTN changes. online, check REFERENCES out the com- 1.

PDF of Update in melanoma theories

syndrome or serious infections due to decreased neutrophil function 5-7% of patients show durable com

Making a pitch for the C-reactive protein/albumin ratio

By Warren R. Heymann, MD, FAAD Feb. 12, 2025 Vol. 7, No. 6 Studying the PhanaVision jumbotron at Citizens Bank Park on a warm Friday evening in June, I realized that when analyzing baseball data, I am "old school." In my youth, the critical measure of a pitcher’s success was

Cyber hacking in health care

Go to AAD Home ... Go to AAD Home ... Menu ... What do you need to know to keep your practice safe? ... What do you need to know to keep your practice safe? ... By Emily Margosian, content specialist Target, Anthem, Equifax, and...your practice? As headlines continue to

PDF of resident & fellows abstract

Kim TG, Roh HJ, Cho SB, Lee JH, Lee SJ, Oh SH.

PDF of Disorders of hypopigmentation

Hypomelanosis starts on the face; hair is dry, lusterless, +/- red-brown color out the com- Copper Deficiency

PDF of Photosensitivity disorders

face, hands and forearms (photo-distributed poikiloderma), - Associated malignancies: leukemia (most com

PDF of Cultural competency 21st century

Pandya AG, Alexis AF, Berger TG, Wintroub BU. Increasing 22. Betancourt JR.

Social media in medicine

Go to AAD Home ... Go to AAD Home ... Menu ... How can you use social media to enhance your career and promote your practice? ... How can you use social media to enhance your career and promote your practice? ... By Danielle Tokarz, staff writer The concept of

PDF of Fall 2021 DIR

This obviously includes patient names, birth dates, request the method(s) by which their physicians com

Telangiectasias: When is it TEMPI time?

By Warren R. Heymann, MD, FAAD Oct. 19, 2022 Vol. 4, No. 42 For the medical dermatologist, telangiectasis requires a thoughtful approach to diagnosis. Where are the lesions distributed (generalized, mucosal, periungual)? Are they linear or mat-like? Are they associated with other lesions (pigmented macules, spider angiomas)? Is the patient

Three life lessons

From the President ... Dr. Hruza served as Academy president from March 2019 to March 2020. ... By George Hruza, MD, MBA, April 1, 2019 I am honored and humbled to lead this great organization. I want to thank Dr. Suzanne Olbricht for her strong leadership over this past year

Equal opportunity for all?

Go to AAD Home ... Go to AAD Home ... Menu ... How to take steps to address implicit bias in health care hiring ... How to take steps to address implicit bias in health care hiring ... By Emily Margosian, assistant editor What do male receptionists and female department

Artificial and augmented intelligence in dermatology

Where do things currently stand with machine learning — and what does the future hold? ... Feature ... By Emily Margosian, Assistant Editor, July 1, 2022 "I think the beauty of machine learning is that symbiosis and integral interplay between humans and the machine. We are not obsolete. We’re not

PDF of Data Access and Use Policy

Data Analytics Partner In Spring 2021, AAD launched a collaboration with OM1, [https://www.om1.com

Telemedicine in the age of COVID-19: What’s happened and what’s to come

Legally Speaking ... By Megan La Suer, JD, MHA, and Robert M. Portman, JD, MPP, March 1, 2022 Every month, DermWorld covers legal issues in Legally Speaking. This month’s authors are health care attorneys with Powers Pyles Sutter & Verville in Washington, D.C. Portman is also general counsel for the

Pediatric dermatology toolbox

Advocacy groups and innovators provide key resources for patients and physicians — learn where to get help. ... Feature ... By Emily Margosian, Assistant Editor, February 1, 2024 Pediatric dermatology care is in demand. Studies estimate that 10-30% of pediatric primary care visits include a skin-related problem. However, historically, pediatricians

PDF of Mohs surgery AUC

Bowman PH, Ratz JL, Knoepp TG, Barnes CJ, Finley EM. cell carcinoma and treatment implications.

The tech connection

New tools boost peer-to-peer physician communication ... Feature ... By Ruth Carol, Contributing Writer, March 1, 2022 The patient-physician relationship isn’t the only one impacted by social distancing due to COVID-19. The pandemic has taken a toll on peer-to-peer communication, as well. Asking a colleague about a suspicious lesion isn’t

The odd couples

Unlikely partners fuel new consolidation trends ... Feature ... By Ruth Carol, contributing writer, June 1, 2021 While the number of physicians becoming hospital employees and the number of hospitals merging into health systems continue to grow, some unlikely players are changing the consolidation landscape. Pharmacy benefits managers are merging

Protecting patient privacy

DermWorld offers six key tips for cultivating habits to improve cybersecurity in your practice. ... Feature ... By Andrea Niermeier, Contributing Writer, February 1, 2024 Viruses, infections, safety plans: these days health care workers not only use these words to discuss patient wellness but also to protect patient privacy. Protected

Working up pernio: How far should you dip your toe in the water?

By David A. Wetter, MD May 6, 2020 Vol. 2, No. 18 Dermatologists are rapidly becoming reacquainted with pernio (chilblains), given the increasing reports of pernio-like acral eruptions (and other dermatologic manifestations) occurring in association with COVID-19. (1, 2) This raises an important clinical question: under normal (non-COVID-19) circumstances, what

Getting down to brass tacks

Go to AAD Home ... Go to AAD Home ... Menu ... Dermatology World unlocks the basics of physician entrepreneurship ... Dermatology World unlocks the basics of physician entrepreneurship ... By Ruth Carol, contributing writer Inspired by your entrepreneurial colleagues who were featured in the August issue of ... Dermatology

Patients (or customers?) welcome

Go to AAD Home ... Go to AAD Home ... Menu ... Can physicians enhance patient satisfaction without sacrificing care? ... Can physicians enhance patient satisfaction without sacrificing care? ... By Ruth Carol, contributing writer Whether or not you view patients as customers, there has been a growing emphasis on

Negotiating fee schedules

When negotiating with private payers, knowing your worth can pay off. ... Feature ... By Ruth Carol, contributing writer, November 1, 2020 If you think medical school and residency were difficult, wait until you try to negotiate a higher fee schedule with a payer. ... "My experience has been that,

Battling bugs...that aren't there

Go to AAD Home ... Go to AAD Home ... Menu ... Dermatologists embrace empathy, antipsychotics to help patients with psychocutaneous disease ... Dermatologists embrace empathy, antipsychotics to help patients with psychocutaneous disease ... By Jan Bowers, contributing writer Dermatologists are well equipped to diagnose and treat all manner of

That's not me!

Go to AAD Home ... Go to AAD Home ... Menu ... How to protect yourself from physician identity theft ... How to protect yourself from physician identity theft ... By Emily Margosian, assistant editor In 2017 alone, there were 16.7 million victims of identity fraud, according to data from

Should dermatologists fear machine learning?

Go to AAD Home ... Go to AAD Home ... Menu ... Specialists say rumors of their impending obsolescence are greatly exaggerated ... Specialists say rumors of their impending obsolescence are greatly exaggerated ... By Jan Bowers, contributing writer Dermatologists could be forgiven for feeling a little blindsided when a

Removing the veil

Predatory conferences and journals may be fake, but their impact is real. ... Feature ... By Ruth Carol, Contributing Writer, July 1, 2024 Few things impact a physician’s career more than speaking at prestigious conferences or getting published in renowned medical journals. But what if these opportunities are not as

A juggling act

Dermatologist parents share their experiences managing their families and practices. ... Feature ... By Allison Evans, Assistant Managing Editor, January 1, 2023 The juggle is real. For physician parents, the challenges of parenthood are magnified with long hours, unpredictable schedules, and mounting pressures to do more at work and at

23andDermatology

Go to AAD Home ... Go to AAD Home ... Menu ... What are the dermatologic implications of direct-to-consumer DNA tests? ... What are the dermatologic implications of direct-to-consumer DNA tests? ... By Emily Margosian, assistant editor Spit, swab, drop DNA in the mail. Since genetic tests were first offered

Portal pros and problems

Patient portals offer prompt test results — for better or worse ... Feature ... By Ruth Carol, Contributing Writer, November 1, 2022 Following in the footsteps of electronic health records (EHRs), patient portals are here to stay. Like EHRs, patient portals hold the promise of improving patient care and practice

Going virtual

The rapid transition to digital medical education offers both advantages and challenges ... Feature ... By Allison Evans, assistant managing editor, June 1, 2021 With the onset of the COVID-19 pandemic, the transition to virtual education happened practically overnight — offering attendees the opportunity to get their CME credits from

PDF of proposed guidelines on AD and phototherapy

Sidbury R, Davis DM, Cohen DE, Cordoro KM, Berger TG, Bergman JN et al.

The evolution of education

Go to AAD Home ... Go to AAD Home ... Menu ... Technology trends have shifted the learning landscape for physicians ... Technology trends have shifted the learning landscape for physicians ... By Allison Evans, assistant managing editor Maybe your medical school experience involved lugging a bag of hefty tomes

Not just another cog in the wheel

Dermatologists and experts in concierge and cash-only practice models discuss how it can be a game-changer for the right physician. ... Feature ... By Allison Evans, Assistant Managing Editor, August 1, 2023 Imagine a world without rushed appointments, insurance denials, and ever-diminishing reimbursement. While this may seem like Tolkien fantasy,

PDF of Summer 2019 issue of Derm Directions

medical students, and staff helped to serve nearly 100 members of the local Central Massachusetts com

PDF of Spring 2020 issue of DW Directions in Residency

It seems hard to believe, but even- Dermatology podcast which makes a fantastic listen during your com

PDF of DIR Fall 2022

leaks Slow G (+) and lipophilic Ineffective against Good • Also found in a PGY-4 dermatology ammonium com

PDF of DIR Summer 2022

A tool to evaluate products that are not available in com- References: mercial patch tests is the Repeated

PDF of DIR winter 2021

Largo’s DEI workshop was part of an ongoing com- workshop drew medical students from across the nation

Navigating "natural" medicine

Go to AAD Home ... Go to AAD Home ... Menu ... How to meet patients' desire for alternative medicine with evidence-based care ... How to meet patients' desire for alternative medicine with evidence-based care ... By Emily Margosian, assistant editor "We are clearly past the ‘golden age’ where, by

ChatGPT enters the chat

Dermatologists discuss the possibilities — and pitfalls — of ChatGPT in clinical practice. ... Feature ... By Emily Margosian, Assistant Editor, April 1, 2024 Design a webpage. Make a content strategy. Answer medical questions. Write an essay about trickle-down economics in the style of a Taylor Swift song. The possibilities

Back in the day...

Go to AAD Home ... Go to AAD Home ... Menu ... Dermatologists reflect on how the practice of dermatology has changed over the past 40 years ... Dermatologists reflect on how the practice of dermatology has changed over the past 40 years ... By Allison Evans, assistant managing editor

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